KELOWNA, British Columbia- BISSELL Homecare Inc., a company that has been a key player in the sport of cycling for many years, has signed on as the 2014 title sponsor of the new Axel Merckx U23 development team.
Merckx, the team's director and owner, said the team ‑‑ formerly known as the Bontrager Pro Cycling Team -- will continue as the top U.S. development squad.
Merckx praised chairman and CEO, Mark Bissell, saying, "his passion for the sport will be instrumental in allowing the team to continue its mission: preparing talented young riders for the WorldTour and Pro Continental pelotons."
"This is a fantastic opportunity to continue building on all the success we have had over the years," said Merckx. "I'm extremely excited about next year, and I'm looking forward to helping to develop the next generation of pro cyclists."
The original iteration of the development team was created in 2009 under the name Trek-Livestrong with the vision and mission to develop the next generation of elite cyclists together with strong partners like Trek, SRAM, Honey...more